As the song begins, words flash up on the screen and in reality, it seems that Cole has gagged her boyfriend (played by Tyler Lepley) who's hidden inside the closet. Cole denies all the answers and the officers ask her to wait another day to figure it out. The officers stated that her boyfriend hasn't been home all day, she and him are confronting recently and that he was cheating on her with another girl. The video begins as the camera pans up to the house where Keyshia is having a conversation with the two police officers. The official music video for You premiered on February 27, 2017, directed by Benny Boom. Two days after the release of the single, Cole posted a picture on her Instagram of her and Remy Ma on set of the "You" music video. But "You" is just one of several semi-biographical tracks that the artist recently let Billboard listen to in a Hollywood studio as she completes recording of her yet-untitled seventh album." Music video A month after Instagramming her signing of a long-term contract with Epic Records, the Grammy Award-nominated singer-songwriter is now promoting her first single with the label.The mid-tempo "You" finds a determined Cole declaring, "You just played me for the last time / I'm done with you / You picked the wrong one, baby." It's not a far leap to think perhaps that Cole is referencing past issues with her former husband Daniel Gibson. Gail Mitchell from Billboard magazine gave a rave review of the song "Keyshia Cole is officially back. Cole laces the track with passionate, candied vocals and addresses her ex-lover straight on: "You picked the wrong one," she declares without hesitation." “Your game week like seven nights / Coming with them same lines like Trump wife.”" Lakin Starling from The Fader magazine gave a positive review calling the song a "liberating anthem" also stating the song as a "perfect for the moment when you've reached a turning point in a relationship and decide that you deserve better. Later, he even adds a political reference.
French Montana follows the ladies with a verse of his own, also admonishing an ex. Riding with Keyshia is her longtime pal Remy, who provides her own take on the concept. As she gears up for her upcoming album, Keyshia Cole taps French Montana and Remy Ma for the lead single "You", which addresses bitter breakups with anthemic empowerment and no-holds-barred bashing.
The song was met with positive reviews from critics.
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